London Locks Hair

The project

London Locks Hair designs detangling brushes and hair accessories with a distinctive London-neighbourhood naming system (The Islington, Camden, Chelsea, City) and colourful, decorative finishes that appeal to adults and children alike. The range is designed around the real needs of curly and textured hair. We built a playful, brand-led e-commerce site that makes the full collection shoppable, tells the story behind each brush and supports the brand's mix of direct-to-consumer and retail channels.

Key outcomes

• Shoppable product collection with brand storytelling on every page
• Design tuned to the brand's playful, colourful identity, not a generic shop theme
• Structured data on every product for rich results in search