Web design in Watford, with prices you can see.

Web design packages and prices

Every price below is a fixed starting point, confirmed after a free 30-minute discovery call. No hourly billing, no scope creep you did not agree to.

The step from Starter to Growth is large because they are different products. Starter is a hand-coded brochure site with a local SEO foundation that we keep updated for you; there is no self-editing CMS, so changes come through us or a care plan. Growth is where you get a CMS to edit the site yourself, along with the extra pages, a blog and proper lead capture. Plenty of projects sit between the two, and when yours does we quote it there rather than rounding you up to the next tier.

Prefer not to pay up front? The All-In Plan is the rented alternative: a £299 one-off setup builds the site, then we host, maintain and (on the higher tiers) rank it for you from £15 a month, with no minimum term. A £750 Starter build is roughly that £299 setup plus £15 a month over about two and a half years, so the choice is really own it outright, or spread it with the All-In Plan. Same studio, two ways to buy, one you own, one we run for you.

What you get in every build

• Bespoke design tailored to your brand. No templates, no recycled "Figma community" layouts.
• Mobile-first build tested on real iOS, Android and tablet devices.
• Performance-first code targeting sub-two-second loads on 4G and 100 on Lighthouse.
• Accessibility baseline of WCAG 2.2 AA across every page, form and component.
• Technical SEO included: clean semantic HTML, JSON-LD structured data, optimised meta and social previews.
• AI-search readiness: entity-rich content, FAQ schema and crawlable structure so LLMs can cite you.
• Analytics and tracking configured at launch, so you can measure enquiries from day one.

Proof it holds up under pressure

The clearest test of a build is a demanding client with no room for error. The Lister Institute is one of the UK's oldest medical research charities, funding early-career scientists through Fellowships, Studentships and Grants. Each funding stream needed its own clear route through the site, for applicants, reviewers and donors, and the whole thing had to meet AA accessibility and load in under two seconds on mobile. We rebuilt their web presence to do exactly that. It is the same standard we apply to a five-page brochure site for a Watford trade business; the scale changes, the craft does not. You can see more of that range across our recent work, from ProFoot's product-led brochure site to full e-commerce builds.

Platforms we build on

• WordPress, for marketing teams who need full visual editing control.
• Astro, for performance-critical brochure sites, blogs and marketing sites.
• Next.js, for React-based sites and web apps that need dynamic, interactive features.
• Shopify, for product-first e-commerce brands.
• Bespoke, when none of the above fits, typically client portals, SaaS and CRMs.

Who this is for

Our typical web design client is a Hertfordshire business that is serious about its next stage of growth and frustrated that its current site is embarrassing, slow, unmeasurable, or all three. That might be a sole trader who needs a credible first site, or an established firm replacing one that has fallen behind. What they have in common is caring about the result, not the size of their turnover. We are based in Watford and cover every Hertfordshire postcode in person or remotely.

What fast and accessible actually mean

Those two words get thrown around a lot, so here is what they mean in practice. Fast means your site shows its main content in under two seconds on a mid-range phone on 4G, and passes all three of Google's Core Web Vitals: how quickly the main content appears, how quickly the page responds when someone taps, and whether the layout jumps around as it loads. Speed is not vanity. It is the single most controllable ranking and conversion factor you have, and most small-business sites fail it badly. Accessible means the site works for someone using a screen reader, navigating by keyboard, or turning up the contrast, tested against the WCAG 2.2 AA standard on every page and every form. It widens your audience, it is a legal expectation for many businesses, and the same clean, semantic markup that helps a screen reader also helps Google and the AI crawlers understand your pages. We build both in from the start rather than bolting them on at the end, because retrofitting either one later costs far more than doing it right the first time.

How a project actually runs

Every build follows the same shape, and you always know which stage you are in.

Discovery. A free 30-minute call, in person at our Watford studio or over video, where we work out what the site has to do, who it is for, and what success looks like in enquiries or sales. You leave with a fixed price and a clear scope, not a vague "it depends".

Design. We design the key pages first, in the browser or in Figma, so you are reacting to something real rather than a mood board. We iterate until the layout and the look are right, then lock them.

Build. We build the whole thing on your chosen platform, wire up forms, analytics and structured data, and test it on real phones, tablets and screen readers, not just a desktop browser.

Launch and aftercare. We handle the go-live, the redirects and the Search Console setup, then support you free for 30 days while the dust settles. The person who briefed the project is the person who built it and the person you email afterwards.

Do you even need a rebuild?

Not every tired website needs replacing, and we will tell you when yours does not. Sometimes the honest answer is a day of performance and accessibility fixes on the site you already have, not a five-figure rebuild you do not need yet. We audit what you have first, look at whether the foundations are sound, and only recommend starting again when the current build is actively costing you: too slow to pass Core Web Vitals, impossible for your team to edit, or built on something insecure that nobody maintains any more. A rebuild is the right call often enough. But "the agency said we needed a new site" should never be the whole reason you got one.

Why brief a Watford studio

What you get from us that a bigger London agency will not offer is direct access to the person doing the work. No account manager relaying messages, no junior learning on your budget. You brief a senior developer, that developer builds your site, and you deal with the same person for the life of the project. Because we are in Watford we can meet you, and because we cover every Hertfordshire postcode we understand the market you are selling into, whether that is the St Albans professional scene, the Hemel business parks or the trades around Watford itself. For a local business, that combination is usually the difference between a site that gets finished and one that drifts.

Copy and content

Design is only half of a page; the words do the selling. SEO-ready copywriting is an option on every project, written to rank and to read like a human wrote it, not stuffed with keywords. If you would rather write your own or bring your own copywriter, that works too. We will lay the pages out around your content and tell you honestly where it is letting the design down.